In today’s world, it’s no surprise that the construction industry is one of many booming industries. In fact, this industry is expected to grow by an average of 7.2 percent per year and invest $1.5 trillion annually by 2020. These figures alone illustrate the tremendous growth of this industry, and the need for contractors to establish a website that effectively showcases their services and credentials.
However, not all construction contractors are created equally. Some of them have the tools and resources to establish a website that effectively promotes their services and credentials.
To enable contractors to establish a website that effectively showcases their services and credentials, you must have a thorough understanding of the elements that form a solid construction website.
What to Include in a Website for Contractors
When creating a website for contractors, the most important element to include is your services and credentials. This can be broken down into three categories:
– What you do – What you provide – Where you do it
While there are many different ways to structure your website, the details of your services and credentials are the first thing potential clients will see when they arrive on your website. Therefore, it’s essential to include all relevant information in your website to ensure a seamless customer experience.
Additionally, your website can be an important marketing tool for contractors. This might not seem like a common expectation for a construction website, but the truth is that contractors might use the internet for more than just selling their services and building leads. In fact, many contractors use their websites to expand their professional network, solve day-to-day problems, and stay connected with current customers and employees. With this in mind, your website can also be used to share information about your business, such as your mission, values, and team.
Keywords and Domain Name
A keyword search is the most basic and important part of your website. To increase the likelihood of someone clicking through to your site, try to incorporate the most popular keywords related to your industry and services. Additionally, try to incorporate your company name, address, and contact information in the meta data of your site.
Among potential visitors, these little details will make the biggest impact. The bottom line is that people are likely to land on your website if they’ve entered a specific key word into a search engine. Therefore, by incorporating key words in your site’s meta data, you’re ensuring that many potential visitors will be directed to your site.
Additionally, you should incorporate your company’s name in your domain name. This ensures that potential customers are able to associate your business with your website address. If your domain name doesn’t include your company name, it’s likely that customers will associate your site with “the company’s website” rather than your business. With this in mind, the more customers associate your website with your business, the more likely they are to convert.
Finding the Right Platform
To effectively promote your services and credentials, you can choose from a variety of platforms. Some of the most popular platforms include Squarespace, Wix, and Weebly. To choose the right platform, you should consider a number of factors, including the design of your site, ease of use, and cost. Additionally, when selecting a platform, you should also consider its speed.
For example, building a site on Squarespace is relatively straightforward. While Squarespace is relatively affordable, it is also relatively slow. This is due to Squarespace’s design being built around the Google Content Delivery Network (CDN). As such, your website is built on a platform that is slow and unreliable.
Develop a Company Presence
To enhance your website’s value as a marketing tool, you can develop a company presence on different platforms. Some of the most popular platforms to develop a company presence include LinkedIn, Facebook, and Instagram.
To effectively develop a company presence on LinkedIn, you should include a separate page for your company. This page should include a company overview, company news, company contacts, and company awards and accolades.
Additionally, to effectively develop a company presence on Facebook, you can create a page for your business. This page should include a company overview, company news, company contacts, and company awards and accolades.
Additionally, to effectively develop a company presence on Instagram, you can create a business account. By establishing a business account, you are able to incorporate Instagram posts that showcase your services and credentials. By doing this, you are able to effectively develop a company presence on Instagram.
As customers visit your site and engage with your content, you are creating a chance for them to form a relationship with your brand. This relationship can be developed further by offering your content in a variety of ways. One of the most effective ways to do this is by creating guest posts.
Guest posting enables you to effectively generate leads and deepen relationships with potential customers. This is because potential customers will likely visit your site after receiving a link in a guest post. Additionally, if a potential customer sees your content on another website, they’re likely to associate your brand with the other site.
Your website is an essential part of your marketing strategy. By effectively developing a site and incorporating your services and credentials, you are enabling potential customers to form a relationship with you. With this in mind, you can effectively expand your reach, increase the value of your services and credentials, and develop a company presence. With this in mind, your website can be an important part of your marketing strategy.